TIP*tv® is a reliable and proven method for the evaluation of an advertisement’s impact on individuals of 20 or more years of age.*
TIP*tv® is carried out prior to the launch of all advertisements (pre-testing) thus reducing the risk factor of any campaign.
TIP*tv® can be applied to finished advertisements, as well as animatics or filmed or narrated storyboards.
TIP*tv® offers a global overview of an adverts’ quality and potential.
TIP*tv® is a flexible strategy that will allow you to choose the best alternative for a successful advertisement

* We also offer a similar study for KIDS (6-9 years old) and TEENS (10-19 years old)

GfK TIP*tv
Download the PDF file to learn more about GfK TIP*tv. PDF file, 173 Kb

GfK TIP*tv forms part of the GFK Effective Marketing Process, [learn more...]

GfK TIP*tv

Copy Test for Television Advertisement