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GfK TESI

What is it?
GfK TESI® is A test-market simulation model (or STM) used to analyze new products and brands, or changes to existing ones. An additional diagnostic assessment helps you track quantitative information.

Benefits
In contrast to other STMs, GfK TESI® offers simulation under realistic conditions from a 360° marketing vantage point with complete transparency in results and evaluation.

Download the PDF file to learn more about GfK TESI PDF file, 1.59 Mb

GfK TESI forms part of the GFK Effective Marketing Process, [learn more...]

 

 

 

 

 

 

 

 

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