Solutions
In this section:
Semiotic Assessment
Syndicated Assessments:
Contact
José Terrats
Head of Semiotics, Mexico
Tel.- 52 (55) 41603800
Ernesto Gómez Abud
Head of Semiotics, Colombia
Tel.- 57 (1)6401250
Semiotic Assessment
Types of Semiotic Assessment
Semiotics is the study of sign processes, signification and communication and takes a specific interest in the signs and symbols, including verbal, visual or written, produced by a specific group or culture.
A semiotic assessment lets you isolate and make use of active elements inherent in any form of communication with your customers, whether it be printed or audiovisual. An essential tool to assure the effectiveness of your advertising, semiotics can spell the difference between success and failure in the creation of product concept and brand identity.
Semiotics also prove indispensable in understanding how your consumers attach their own meanings to your products.