Merc GfK
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In this section:
Quality Assessment
Syndicated Assessments:
- GfK Media Testing
- GfK Elements
- GfK Navigator
- GfK Home Group
- GfK Cast ®
- GfK Genius
- GfK Kaleidoscope ®
- GfK Ad hoc
Contact
Jaime Solórzano
Manager
Quality Assessment
Types of Quality Assessment
Our quality assessments incorporate a series of applied information and customer comprehension techniques.
The main function of a quality assessment is to gather comprehensive behavioral data for groups of persons with a common involvement in a specific subject, product, or concept. We use this information to narrow down the prevailing trends among these groups and to determine the reasoning of the individuals that compose them.