GfK OPTIMIZER® is an instrument used in product and concept research to test consumers' reactions to new product concepts. This includes unwanted side-effects and reactions to competitors' concepts.

Benefits

GfK OPTIMIZER® will optimize the product’s mix composition while allowing you to identify the critical price threshold. Different complete concepts are hypothesized to measure their potential success in the marketplace.

GfK Optimizer
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GfK Optimizer forms part of the GFK Effective Marketing Process, [learn more...]

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GfK Optimizer

What is it?

Benefits