Merc GfK
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Solutions
In this section:
Types of Assessment
Syndicated Assessments:
GfK GeniusSM
What is it?
GENIUS® is a quality based methodology for the development and fine tuning of concepts.
Benefits
GENIUS® goes beyond the limitations associated with traditional concept evaluation:
- Real progress: Being an interactive method, concepts evolve throughout the whole research process.
- Finalized results: All concepts developed through our research are ready to go straight on to quantity testing.
- Rapid processing: In-depth analysis and trustworthy solutions in less than three days.
- Team strengthening: GENIUS® makes full use of your Project Team (marketing, R&D and advertising), assimilating it towards a common purpose and strengthening the collaboration between departments.
GfK GeniusSM
Download the PDF file to learn more about GfK GeniusSM. PDF file, 1.06 Mb
GfK GeniusSM forms part of the GFK Effective Marketing Process, [learn more...]