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In this section:
Anthropological Assessment
Syndicated Assessments:
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Anthropological Assessment
Types of Anthropological Assessment
What is an Anthropological Assessment?
Anthropology is the global, comparative and holistic study of humankind in its interactions with the environment and each other. The study of anthropology concerns itself with shedding light on humankinds’ motivations, behaviors, languages and the customs of every different social group.
An Anthropological Assessment of your client base will help you understand how your consumers think and behave in their day to day lives and to grasp market trends within their social and cultural contexts.