Customer Driven Marketing (CDM) - from TextScoop!
First generation SMS marketing experienced limited success because of insufficient control available to customers. TextScoop's next generation (patent-pending) CDM encourages and rewards customers to engage with their favorite businesses. TextScoop increases customer engagement via this new, interactive form of CDM.
Customer Control: The number one reason customers don't participate in SMS marketing programs is lack of control. TextScoop is the first service that gives the customer control over their SMS marketing engagement.
Enabling full control increases opt-in rates and ongoing participation. And because customers express their interests/categories, businesses can adapt their marketing in a very targeted way.
Privacy: Customers don't want to give out their phone numbers to businesses. TextScoop hides the customer's phone number from the business, thereby increasing adoption rates and maintaining privacy.
Social Media: Businesses can use "Scoop Codes" to encourage customers to broadcast the promotion to social media channels. Further, Scoop Codes can be used to track effectiveness of the promotion.
Analytics and Graphs
TextScoop provides valuable analytics at no additional charge:
| * | Quantity of customer signup by source (e.g. ad, Facebook Page, website) |
| * | Popularity of customer-specified interests |
| * | Customer-selected categories |
| * | Frequency of message reception |
| * | Effectivness of promotions ("Scoop Score") |
